Our process: No process.
Strategies are created on the go. It is important for us to keep our nose to the wind. If you always follow the beaten track, you will only achieve the goals that others have already achieved. We ask questions, listen and understand: your brand, community and challenges.
One thing is certain: In the end, it can be anything except boring. 
Listen in, how we discuss!
At some point, we come up with an idea that we can't let go of. And yet a great idea is only 7% of work.
More is needed to turn a good idea into a functioning communication. The second half of the brain comes into play: market analyses, considering formats, determining KPIs, preparing the pitch and keeping an eye on costs.
And if the idea still clearly works in the end and we simply can't get it out of our heads, then the whole thing is complete. Then it's time to unhinge the world 😉