i-luminate is the premium kitchen brand that takes style and lighting design to a new level.
Pronorm was ready to offer the quality-loving community more than just a product advertisement: the "floating moments" campaign, which combines film, photography and social media content.
Our main movie shows how it's done: An elaborate plan sequence shows the everyday life of a couple in changing moments of light - sometimes relaxed, sometimes full of energy, always atmospheric. We have created spots and visual worlds around it that allow i-luminate to shine in all its facets. A toolbox with which pronorm puts its new flagship in the spotlight.
Conclusion: i-luminate and the "floating moments" campaign combine design, emotion and function. For us, this is proof that the modern kitchen can do more than just cook - it is a living environment. And that is exactly what this campaign celebrates.
Standing tables Product photos are good and important, no question about it. But getting the design of a kitchen right means more than just a few nice pictures.
Our approach: to show the kitchen in a wide variety of lighting moods and everyday situations - coherent, flowing, floating moments.
The campaign film takes us on a journey through the whole day: from the deepest night, the first morning coffee to a cozy dinner and a movie night together. It shows how the kitchen adapts to every situation, making the kitchen a real star.
Standing tables Product photos are good and important, no question about it. But getting the design of a kitchen right means more than just a few nice pictures.
Our approach: to show the kitchen in a wide variety of lighting moods and everyday situations - coherent, flowing, floating moments.
The campaign film takes us on a journey through the whole day: from the deepest night, the first morning coffee to a cozy dinner and a movie night together. It shows how the kitchen adapts to every situation, making the kitchen a real star.
Photos were taken in the various lighting moods parallel to the film shoot.
In this way, a high level of production efficiency was achieved and - even more importantly - the photo and film appear in an identical look.
Portrait is the new landscape - at least when it comes to social media. Anyone who doesn't edit their footage for Instagram, TikTok and co. is missing out on huge opportunities. Vertical spots immediately catch the eye, fit perfectly into the feed and increase reach many times over.
This benefits the customer on several levels: The brand remains present, the message gets across faster and interaction increases. Mobile users want quick, snappy stories that grab their attention. And this is exactly where the vertical format makes the difference, because it corresponds to the viewing habits of the community.
In short: if you think upright, you will be seen - and that pays off.
Portrait is the new landscape - at least when it comes to social media. Anyone who doesn't edit their footage for Instagram, TikTok and co. is missing out on huge opportunities. Vertical spots immediately catch the eye, fit perfectly into the feed and increase reach many times over.
This benefits the customer on several levels: The brand remains present, the message gets across faster and interaction increases. Mobile users want quick, snappy stories that grab their attention. And this is exactly where the vertical format makes the difference, because it corresponds to the viewing habits of the community.
In short: if you think upright, you will be seen - and that pays off.
A look behind the scenes.
Day 1 - Setup & rehearsals
Day 2 - Shoot with models
Day 3 - Product Shoot
A look behind the scenes.
Day 1 - Setup & rehearsals
Day 2 - Shoot with models
Day 3 - Product Shoot
Producer | Max Rahn
Script | Max Rahn & Tobias Focke
Director | Tobias Focke
Steadycam Operator| Dominik Berstermann
1st AC | Maik Schoder
Gaffer | Mirko Heilmann
Electrician | Hannah Heydhausen
Make-Up Artist | Helene Funke
Costume | Nina Hollmann
Editing | Max Rahn & Hannah Heydhausen
Colorist | Tobias Focke
Compositing | Lutz Gottschalk
Sounddesign & Mixing | Max Rahn
Photography | Anton Lutz
Making of | Anton Lutz
Produced by
lim | life is motion GmbH & Co. KG