"We stand out when we are absent."
We start with this sentence and show directly what it's all about. We came up with a campaign for Klinikum Bielefeld that shows the anesthesia team as it is - strong, self-ironic, team-spirited.
We've got seven scenes and a visual language that's a bit over the top, but just right.
Along with the main film, we use documentary interview formats to show what makes the workplace special: real people, honest stories, a team spirit that works. It's not just entertaining, it also touches people.
Typical lim: attitude, humor, high impact.
The community is celebrating!
Over 55,000 views on TikTok, over 700,000 cross-channel impressions - organically!
"Every second application (for our area) mentions the video, and sometimes even the applicant refers to it. This is a game-changer, letting us reach folks all over Germany who we couldn't touch before with the old-school media." - Dr. med. Kai Johanning, Chief Physician at the Center for Anaesthesiology, Surgical Intensive Care Medicine, Emergency Medicine and Pain Therapy.
And the community? They think it's cool.
People laugh, like and comment on TikTok. Because we strike the right note. Because we know how the target group thinks. And because we have worked with the team.
Producer | Max Rahn
Script | Tobias Focke
Director | Dominic Wittrin
DOP | Matthias Schöning
1st AC | Maik Schoder
Gaffer | Shervin Moallem
Electrician | Hannah Heydhausen
Boom Operator | Nele Beermann
Make-Up Artist | Pia Beckmann
Production Designer | Marie Brossmann & Pia Beckmann
Editing | Tobias Focke
Colorist | Rafael Starman
3D-Artist | Maik Schoder
Compositing | Lutz Gottschalk
Sound Design & Mixing | Manik Möllers
Music Composer | Kilian Oser
Produced by
lim | life is motion GmbH & Co. KG