A classic training campaign? Boring. Glossy advertising promises? No way.
We prefer to make real chaos - with strategy. Banks and goofing off? Sounds like Excel and excess at first. But the Herne Sparkasse was up for a dare:With explosions of color, drum 'n' bass and a screen big enough to be seen.
Our mission: a campaign that is not only seen, but also felt. To achieve this, we unleashed five trainees to immortalize the slogan "Treat yourself to something good" as oversized graffiti. No posed grins at the camera - here they laugh, paint, play and have a soda in between.
Three image layers that capture everything: high-resolution cinema feeling, spontaneous snapshots and VHS vibes that feel like real memories. All wildly mixed, dynamically edited - no room for boredom.
Our signature? Throwing out advertising romanticism and instead capturing what really resonates. Genuine. Raw. Direct. And guaranteed not off the peg.
And the community? They think it's cool.
Young people immediately notice when something is just made to look "cool". So we split the look into three parts: High-resolution cinema images for the wow effect. Snapshots that capture the vibe of the shoot. And a VHS aesthetic that feels like it was filmed in-house. Dynamically edited, raw, direct - exactly what will stick on Instagram, facebook and TikTok.
Do we only ever think in terms of moving images? No!
And because good stories don't just work on screens, we also took portraits of the trainees - with color on their clothes, but just as confidently as at the customer appointment.
Because a little chaos is part of it. Just like a good education.
And the community? They think it's cool.
People laugh, like and comment on TikTok. Because we strike the right note. Because we know how the target group thinks. And because we have worked with the team.
Producer | Félice Wittrin
Script | Dominic Wittrin & Matthias Schöning
Director | Dominic Wittrin
DOP | Matthias Schöning
1st AC | Maik Schoder
VHS Operator | Shervin Moallem
Photography | Alexander Böhle
Gaffer | Shervin Moallem
Electrician | Hannah Heydhausen
Boom Operator | Nele Beermann
Set Runner | Maurice Ahlers
Editing | Maik Schoder
Colorist | Matthias Schöning
Graffiti Artist | Georg Lehmann & Joschka Bettermann
Cast | Georg Lehmann, Joschka Bettermann, Alina Engel, Mihanta Fiedrich, Elias Kübler
Produced by
lim | life is motion GmbH & Co. KG
