Our mission is clear and top secret: Brax gets a new logo, a fresh corporate design and launches its new top strategy.
Also on board: the testimonials Bastian Schweinsteiger and Ana Ivanovic. We accompany the label in its brand strategy process in order to stage the new brand world on film.
We staged the first collection on Mallorca - including relaxed Southern European vibes and authentic moments. The new look&feel meets unmistakable film shots that make the Brax spirit tangible. The resulting footage was also used to create social media outputs for the current collection, further highlighting the fashion pieces in the marketing.
One thing is clear to us: Brax is ready to take the next step towards the future - and we are delighted to be part of this journey.
The Mallorca shoot was used to create a whole package of social media content that showcases the first collection in the new corporate design.
Brax has rethought its logo - modern, clear, timeless.
Our task? To capture this fresh look in a rebranding film that not only tells the story, but also shows how the brand has its finger on the pulse of time.
The result? A clear, self-confident brand presence that is causing a stir on YouTube and the like. For us, it's the best proof: when modernity meets storytelling, fashion becomes an experience - and Brax is right in the middle of it.
Brax has rethought its logo - modern, clear, timeless.
Our task? To capture this fresh look in a rebranding film that not only tells the story, but also shows how the brand has its finger on the pulse of time.
The result? A clear, self-confident brand presence that is causing a stir on YouTube and the like. For us, it's the best proof: when modernity meets storytelling, fashion becomes an experience - and Brax is right in the middle of it.
A whole package of social media content was created from the Mallorca shoot to showcase the first collection in the new corporate design.
Producer | Max Rahn
Director | Tobias Focke
DOP| Maik Schoder
1st AC | Hannah Heydhausen
Editing | Max Rahn
Colorist | Nele Beermann
Animation | Maik Schoder & Nele Beermann
Sounddesign & Mixing | Benedikt Becker
Produced by
lim | life is motion GmbH & Co. KG