A career at Brax? Looks better than any pantsuit.
Anyone interested in a job doesn't just want to know what they're doing - they also want to know who they're dealing with. This is exactly what we show in the new HR campaign for Brax. Real people, real jobs, real moments.
At four locations - from production and logistics to the design office - we accompanied the teams as they did exactly what they do every day. But not as stiff image pictures, but as it really is: between concentrated work, coffee breaks, foosball tournaments and birthday cakes. Because a good job is more than just a job.
Visual? Three levels, one look with attitude.
Black and white cinema aestheticsbecause clear lines simply look strong.
Black and white photographythat captures the moment.
VHS vibes in colorso that it feels like it was filmed by the colleagues themselves.
At the end of each spot, everyone comes together - a relaxed group picture, an honest "Apply!" into the camera. No recruiting blah-blah, but an invitation.
The main movie? A mix of the best moments - for social media, for the big stage, for everyone who wants to know what working at Brax really means.
And because every job at Brax has its own story, there are not only individual spots, but also interviews from every department.
No glossy advertising promises, but people who simply tell us why they like working here.
And because every job at Brax has its own story, there are not only individual spots, but also interviews from every department.
No glossy advertising promises, but people who simply tell us why they like working here.
For full power on Instagram, TikTok and co.: The social media spots give Brax the perfect toolkit to be present everywhere.
An indispensable campaign tool that attracts attention.
If you can do without chaos, there is little room for surprises - and at Brax, surprises are the order of the day. Wild, spontaneous, genuine and unadulterated. This is exactly how we captured the Brax team photographically
Brax not only makes a strong appearance with videos, but also scores with impressive images.
For full power on Instagram, TikTok and co.: The social media spots give Brax the perfect toolkit to be present everywhere.
An indispensable campaign tool that attracts attention.
Producer | Max Rahn
Script | Dominic Wittrin & Matthias Schöning
Director | Dominic Wittrin
1st Assistant Director | Félice Wittrin
DOP | Matthias Schöning
1st Assistant Camera | Maik Schoder
Gaffer | Shervin Moallem
VHSOperator | Shervin Moallem
Photography | Alexander Böhle
Electrician | Hannah Heydhausen
Boom Operator | Nele Beermann
Editing | Hannah Heydhausen
Colorist | Tobias Focke
Motion Graphics | Nele Beermann
Sound Design & Mixing | Hannah Heydhausen
Produced by
lim | life is motion GmbH & Co. KG